“For our company the public session makes sense.”

Stefania said that as we walked up to our hotel room in Pasadena tonight. We had just wrapped up the Trade Only show at the convention center a few minutes before. The show was ok, but for us it was really slow.

The crowd is about a 50/50 mix of people. Half are people who work at restaurants or distributors and have been given the tickets by their employers as comps. They treat it like a party and a chance for some free booze. The other half are big brokers and distributors and they mostly wander around to wineries who sell through Safeway or Von’s and try and steal business from each other.

Leaves us with not a lot to do. I took the picture below of a winery across from us. It was so slow for them I actually caught them both checking their email.


And this is why it’s slow. These old coots are lined up at a winery with a popular $15 supermarket wine. They taste through the line up of higher end stuff and try and impress each other with the latest pallet they’ve moved. Pretty boring stuff. I can’t see these guys helping us sell wine. They wouldn’t be able to pick out an up and coming winery if it fell on them.

In fact they are so out of touch when this famous character came shooting by they didn’t even stop to take a double take. That’s Gary Pisoni. He stopped to try our Eaglepoint Ranch Syrah, and quickly wrote down our name and gave the glass to his significant other. “Wow, really good”, and then he was off.


Still Stef and I kept smiling.


For us, the public session is much more where it’s at. Meeting people and connecting with them, that’s what our company is all about. We’d rather spend that time getting to know people a little and making a connection with them than playing to the suits.
That’s why I love the guy with a notebook (Or woman, there were lots of women with notebooks in San Diego). That notebook means the person is serious about wine, and more importantly looking for something new and memorable. I’m confident in my wine. I know if they are taking it seriously and giving it a chance, they’ll be impressed.
Maybe they’ll just move on, maybe they’ll sign up on the mailing list, or maybe they’ll write a blog or put up a posting and we’ll get a few dozen sign ups. No matter what, the odds are much better for us in that case than the trade section. That also fits better with what Stefania and I have wanted to do from the start. We never wanted to make thousands of cases and sell them at the Supermarket. We wanted to make enough wine to make a living, and good enough wine that people would enjoy it. Most importantly we wanted to connect with people. Share wine with them, and let them know we appreciate their support.
We’ll probably mostly skip trade events from here on out, but we will continue to go out and meet people whenever we can.

Ode to My Inner Dilbert.

I had wanted to do a little bit about people with note books at trade shows, but that didn’t come together today. Look for that tomorrow, but basically, show up and take notes at my table, and you’ll get 100% of my attention.

As for today, it was a tough day at the day job. We were stuck for a big part of the day at the hotel as I tried to get emails, voicemails and conference calls done.

On the way down to San Diego we passed a lot of places that I remember from business trips in the past. Hotels and convention centers that were familiar and brought back lots of memories. Some of them going back to my days in college working on political campaigns.

On all those trips, probably in the hundreds now after 25 years of business travel, I can’t ever remember standing out. I was always just another ‘Dilbert’ or ‘Pointy Haired Boss’ in the crowd of travelers. This trip though, as we’ve been stuck in the hotel a bit, I’ve had a much different experience.

When I’m usually on business, my job is hard to explain. I’ve always worked for medium or small size high tech companies that most people would have never heard of, doing things that are hard to explain on products that most people will never see, touch or know about. The front desk, the valet, the bartender, they all ask what you do. You try and explain, pitifully, and you can see their head click off: “oh another Dilbert.”

So now I say: “Winemaker”. “Oh, wow, really? Why are you in town?”. Something different, something that hasn’t been in a Dilbert cartoon. And they remember. At the bar, in the restaurant, at the valet, at the front desk, everyone has remembered who we are and what we do. A totally unique experience for me. We joke a lot about the ‘celebrity winemaker’, mostly when we make our friend Kathy drive us somewhere and I sit in the back of her fancy BMW, but there really is something a little celebrity about it. At least in that people remember you and what you do.

It’s cool to have a job like that. One people know right away and understand what you make. It’s easy to relate to and easy to talk about. For me that’s a great thing in the job. At least on a few trips a year now, I’m not Dilbert.

As for Stefania, I’m a little worried she’s turning into Dilbert. She’s always been one to shun technology, but now she has a new IPhone. I’ve never actually texted anyone from the bathroom, but she thought that was funny. Right now she’s learning the calender application. I just hope she doesn’t get mad and pull out the hands of death.
We wound up the day about 5:30 by the pool. My self portrait is above. Tomorrow I’ll have more pictures from the Pasadena show and more thoughts on our trip.

Quick Update From Day One.

We’re back at the hotel now after a fun day at the trade show. I’ll have some more thoughts tomorrow, but wanted to get up a few pictures and links:

Today we poured three wines:

2007 Syrah Eaglepoint Ranch, Mendocino County
2006 Cabernet Sauvignon Uvas Creek Vineyard
2006 Cabernet Sauvignon Santa Cruz Mountains

For everyone we talked with you can sign up on our mailing list at:

http://localhost/wordpress/contactus/list.html

For us the highlight was the public session. We had maybe two dozen people stop by who have been following our blogs or posts and that was very cool. We enjoyed meeting all of you. We also got the chance to meet many new people, and we really love the chance to talk about our wine and our story with people.

The day started with a shoe ware emergency. Stefania didn’t think her tennis shoes would hold up so we stopped to get her a pair of slip ons at a near by shop.


I got the shirt on our last trip to New Orleans. It’s my ‘official’ trade show shirt.


This was the show just starting as it opened to the trade at 1 PM


And in full swing with the public session.

When we arrived back at the hotel Stef grabbed her knitting and we stopped by the bar to relax for a bit before dinner. That’s my Manhattan.

We’ve had a very nice stay here at the Marriott in Del Mar. One really cool thing about making wine is people remember your job and the entire staff has been following our progress and asking us how things are going. For you serious wine geeks, the restaurant here has a very nice wine list with some great gems on the list. We meet the wine manager last night and chatted about his great list.
More tomorrow after a little rest and water!

On The Road Again

I can’t help it, I sing that Willie Nelson song every time we start off on a road trip.

We slept in a little but still got on the road at 8:22 this morning.

And 0 miles on the trip meter. It was 437 miles to Del Mar in San Diego.


Not 10 miles from home we passed another winemaker heading south. The license plate was BW Syrah, with a UC Davis license plate frame. That was a sure give away. They stayed on 101 though and we cut over Pacheco Pass to Hwy 5. I’ve probably done this drive 50+ times, but it’s been 15 years since I’ve done it.

The glamour of Hwy 5. This really is the highlight of the drive.

Because this is what was waiting for us when we hit Los Angeles. The air was terrible too and it was slow going.


We arrived fine though just about 3:30 and got settled into the hotel. We’re headed down soon to see the workout room, pool and sushi bar!

First Sign of Bud Break.

Bud break is when the vine first opens up in the spring and new green growth comes out. It’s also call bud burst. We always see this at home first, since we’re warmer on the valley floor in San Jose than in the Mountain vineyards.

These pictures are of the original Grenache in the Haut Tubee vineyard at home. The pictures are a bit blurry from the IPhone but should give an idea of what happens.

In this first picture you can also see ‘weeping’. As it warms in the spring fluid that has been stored in the root system over winter begins to rise in the plant. Where there are open wounds from pruning the vine will ‘weep’. Small amounts of fluid will come out. This means the sap is rising in the plant:

As it rises it pushes the new buds and gives them the nutrients and energy they will need to get leafs out. The picture below shows the first bud of the year swelling and almost ready to open. The buds turn from brown, to white to green during the process and get a little down like fuzz.


We will probably miss the first leaf this year. We will be in San Diego all weekend at the Family Winemakers event and the first leaf will likely come out Sunday or Monday. We’ll do our best to get out updates from the road on our trip down to San Diego, and progress reports on the show.

Match on Wine TV

http://tv.winelibrary.com/2009/03/10/randy-sloan-from-match-cellars-comes-by-the-thunder-show-episode-640/

Stef and I have been buying Randy’s wines since his first release of his 2002. We actually went up to visit him before the release and I was so impressed with the vineyard and barrel samples that I was hooked then.

Stef usually buys a few 1/2 bottles and I get 4-6 full size bottles. Over the years I’ve dropped almost all of my Napa Valley purchases. The wine just got to expensive and was a poor value for the money. This past year I stopped buying Lewis, and Match is now the only Napa Cab I buy regularly. Stef also buys Karl Lawrence, and I buy Lagier Meredith Syrah from Napa, but otherwise we’ve both mostly looked elsewhere for wine.

You can buy a single bottle from Match if you’re interested in trying the wine, or come visit and we’ll open a bottle for you too 🙂

The Spring Release

Stefania and I spent last night signing all the letters for our Spring Release. She had spent the entire day printing the letters and offer sheets. The offers are a little bit more complicated this time than in the Spring Release and she had to do a few runs through the printer.

We’re waiting on the printer to finish envelopes for us. He should have them done today and then Stef will stuff all the envelopes. I’m banded from stuffing, I’m too slow at it. I do get the lick and seal job though. If all goes well we will drop them in the mail on Friday.

We will be releasing two wines: 2007 Stefania Syrah Eaglepoint Ranch and 2007 Stefania Pinot Noir Santa Cruz Mountains.

We made a total of 144 cases of Syrah and people at the top of the list will be allocation 12 bottles. Most people will be allocated 6 or 3 bottles with an option to request more. We are pretty sure we will be able to fill all orders for our Syrah.

We made just 46 cases of our Pinot Noir. The cut off for an allocation is over 800 points and most people on our list will not get an allocation. Only six people have a six pack allocation. It took 3216 points to be offered a six pack. I suspect a few people who got an allocation will not take them, so there is a chance if you mark additional request, you can get some Pinot Noir. Extras will go out based on requests and points standing.

The Syrah is priced at $32 a bottle, $96 for a three pack and $180 for a six pack. We did lower the price this year. We had actually planned to do that well before the current economic situation. Our 4 rows at Eaglepoint Ranch produced over three tons in 2007 and with the extra volume our costs were just a bit lower. We had wanted to pass that savings on.

The Pinot Noir is $45 per bottle, $135 for a three pack.

We’re trying something new this release too, we’re going to offer a ‘Combo Case’. Twelve bottles: 8 2007 Syrah, three 2006 Cabernet Sauvignon Santa Cruz Mountains and one 2007 Pinot Noir. Price will be $390 and shipping will be free. There will be a total of just 20 ‘Combo Cases’ available on a first come, first serve basis. Look for the letters to start to arrive next week.

Family Winemaker’s Event

This coming week we will be at two events in Southern California sponsored by the Family Winemaker’s. Sunday we will be in Del Mar near San Diego. There is a public session from 3PM – 6PM. Tuesday we will be in Pasadena for a trade only event:

http://www.familywinemakers.org/tastings/tastings.cfm

Please stop by and say hello if you are going to be at either event. This is our first Family Winemaker’s event

We will be driving down on Saturday something I hope we can do in less than 12 hours and heading home on Wednesday. I’ll try and take pictures at the event and get comments up from the road.

Hard to Taste

If you read a lot of barrel reviews like I like to do, you hear the term ‘hard to taste’ often. Steve Tanzer in particular uses this phrase when talking about Burgundy.

Yesterday was a perfect example of ‘hard to taste’. I was in the winery all afternoon. The wines needed topping off, the Chardonnay needed to be stirred and I had to take final sample to send to the lab of our last 07’s still in barrel.

I wanted to taste all the barrels of 07’s left. 13 barrels of Cabernet Sauvignon in all. I also wanted to check on select 2008’s. Yesterday was a hard day to taste wine. It was cold in the cellar. The tanks read 48 degrees, which meant the wine in barrel was probably just a bit cooler. At that temperature the tannins will really stand out in a red wine and the nose will be muted and dominated by less volatile smells. Less volatile means less fruity in general.

It was hard slugging getting through the samples and getting through the cold induced limitations. I was happy with the 2007’s. The 2007 Chaine d’Or vineyard has a good classic Cab nose, with black fruit and tobacco notes, with a peppery finish. The tannins are big, but round and the wine is very dark. Removing the press wine seems to really have helped tame the tannins in this wine. It will still be very long lasting, but this may be the most approachable young CdO I’ve had.

The 2007 Santa Cruz Mountains Cabernet Sauvignon is not as dark, but still full of color. There are deep cherry notes and notes of dusty plumb, mint and tobacco box. It’s very fruity and the tannins coat the palate. This will be a good follow up to the 2006, with less of the minty notes on the nose.

I also sampled our 2008 Chardonnay and 2008 Pinot Noir. The Chardonnay is pretty amazing. It’s sitting in 70@ new wood right now, but it’s hardly showing any wood notes at all. There is deep ripe peach, figs and apple pie flavors. It’s very full bodied and extremely rich.

The Pinot Noir is going through it’s ‘light’ stage right now. The color is light, but I know it will darken some in barrel. The nose is all cream and strawberry right now. The wine really seems like it will have loads of fruit as it ages and this wine is showing a firmer structure than the 2006 at this point. It could be a Pinot Noir to hold for a few years, but we’ll see how it develops. I think at this stage it’s much better than the 2006 was at the same stage.

I headed home about 6PM, and never did get warm. It was one of those chilled to the bone days and nights. I’m glad to have the work done though as we’re heading out on the road the next few weekends.

Spraying Starts

Yesterday I sent Jerry out to spray for the first time this season.

We spray to prevent Powdery Mildew and to a lesser extent, Grey Rot or Botrytis. The plants have not yet started to grow so this was a dormant spray.

Normally I don’t do dormant spraying. There’s no scientific evidence that it does anything, and there’s not even a really good hypothesis on how it could work. Because both Powdery Mildew and Grey Rot need green growth to attach spores to there’s no reason it should help to dormant spray. Still this year I decided to do it. There’s a lot of ‘field’ evidence that it helps. Which is a way of saying people think it helps.

I have read a lot over the past year though that Stylet oil is more effective if you first do a dormant sulfur spraying, and that does seem to make sense.

I haven’t used sulfur for a few years now. It is an organic, but the amount we have to spray and the discomfort it causes when spraying make me an anti-sulfur guy. The bad part about using sulfur to is that it requires not just a high dose, but a lot of spraying through the year. I was glad to get away from it, and this might be the only time we use it this year.

JMS Stylet oil on the other hand, I really like. It works by coating the plant with a micro layer of inert mineral oil. The oil prevent the spores from Powdery Mildew from attaching to the plant and growing. It uses a low dose and I don’t have to spray as often as with sulfur.

Both are ‘contact’ sprays though. If it rains, you have to spray again because the treatment is on the surface of the plant, not inside it. Stylet oil is also an organic.

This year we will treat all our vineyards except Vista Verde with 100% organic treatments. Vista Verde is a new vineyard and I had really bad luck a few years ago trying to take a non organic vineyard to all organic in a single year. Now I phase out the systemic chemicals slowly over a year or two and phase in the organics. Vista Verde may complete the transition this year, I’ll just have to watch and see how it goes.

Jerry finished Vista Verde and Arastradero then helped stack some firewood at home. Monday he’ll do Crimson Clover, and Sesson, then Tuesday Chaine d’Or. The weather looks good for the next week and we may see bud break at home next week.